Advertising & Marketing

The advertising services offered by Success Communications Group are likely the same as you would find at most other quality agencies. The difference — that indefinable distinction — is our people. Advertising is a people business, and the best people make the best advertising. The best creative minds, who refuse to settle until the concept is right. The best account management pros, who know their way around a marketing strategy and can guide their clients through it. The best media experts, who continually discover new and exciting ways to reach clients’ targets.

So let our people show you the difference. Good advertising can be made by many. With the right people, it can be great.

Association Management Department

Our Association Management Department provides professional groups, medical specialty societies, and trade associations with a broad range of management, administrative, financial, and event planning services, as well as educational support that includes continuing medical education (CME) accreditation.

We supply a centralized host location, staffed by seasoned professionals adept at addressing the needs and specific requirements of more than 20 client organizations.

Our services enable an organization’s officers to spend time on matters pertaining to core objectives, without being diverted by administrative details. Additional information on the broad range of offerings from our Association Management Department is available from Linda Bartolo, vice president, at 973.992-7800, x.105 /lbartolo@successcomgroup.com

Interactive – Web Design

In the constantly changing Internet environment, everyone needs a partner who’s up-to-date with the very latest technologies and techniques. At Success Communications, we utilize online channels to most effectively communicate your message, and our philosophy is to always focus on what’s most important to our clients – results.

UNDERSTANDING … The best plans begin with the basics; our methodology is based on understanding a client’s objectives, target audiences, and commitment to online marketing. Following this model, we develop strategies customized for each client.

DESIGN … First impressions are crucial, and we embrace the concept that while viewers must be captured by the visual, they also need to have a direct path to information they seek. We firmly believe the best designs combine purpose, functionality, creativity, and stimulate engagement.

BUILD … Items that have form without function belong in a museum. Our team is committed to the objective of incorporating technologies that execute true vision. Reliability, scalability and maintainability are all considered when we select technologies to incorporate.

ATTRACTION … “Build it and they will come” is a thing of the past. Today, we must embrace what search engines, online media placement, and email marketing offers. We spend a good deal of time building an effective keyword/phrase search strategy to ensure our clients high positions in the natural and paid search engine rankings.

CONNECT … In the online world, content is king. Emails, news releases, blog posts, videos and the like help develop one-to-one communication platforms, and we create content-rich campaigns to keep users engaged and our clients top-of-mind in the media.

Public Relations

For each of our diverse roster of clients, our ultimate goal is establishing connections with the people who matter to them. This is the approach that has driven our success for more than half a century, during which time we’ve built a stellar reputation as a leader in the field, known for our commitment to personalized, face-to-face communications, and data-driven counsel based on solid research.

Among our public relations clients past and present are Walmart, the Borgata Hotel, Casino & Spa, the Linde Group, Prudential Financial, the New Jersey State Interscholastic Athletic Association, Constellation Energy, Hard Rock Café, the New Jersey Meadowlands Commission, Heritage Flight, Trump Taj Mahal, and many, many others. We live vicariously through our clients, since our success is dependent on theirs. So, we’re always available, regularly giving their needs priority over our own.

Like our profession itself, we’ve moved beyond the core discipline of media relations, to the cutting edge model of distributing information via a broad range of online channels. The traditional news release has evolved into a far more potent tool – a multimedia piece complete with images and video serving as online content via Web sites and blogs, as well Facebook, Twitter, YouTube, and other social media utilities.

Matched with our agency’s collective expertise – which is bolstered by ongoing collaboration with an internal team of Web designers, advertising professionals and artists – our executive vice president, Michael Cherenson, served in 2009 as national chair and CEO of the Public Relations Society of America, the world’s largest association for public relations professionals, with more than 30,000 members.

The Recruitment Communications

Our Marketing Division embraces the unique challenges facing today’s talent acquisition professionals. The terms “social revolution” and “digital revolution” are familiar, but we’re now engaged in a truly game-changing recruitment revolution.

The new recruitment landscape is about connections. Web-savvy job seekers are looking for opportunities to communicate in a manner that’s natural, open, honest, and even direct – maybe more direct than recruiters might wish. And so the days of monotone mission statements, product strategies, static Web sites and marketing brochures are relics of the past.  Everything has changed!

Effective recruiting has candidates and companies building relationships like never before – and this momentum won’t stop. We want to be your partner in embracing this new environment, because we believe that understanding, participating in, and leading the revolution is the path to success.

Economic uncertainty has left everyone in the recruitment industry searching for something new … and that’s what we’re bringing to our clients’ doors every day. We’re digital … mobile … social … traditional. We’re consultants.We’re about connecting you with the right candidates.  We deliver the tools you’ll need and we create a power message to expand your HR brand in all available media, as well as the new media that’ll be available tomorrow.

Start the conversation. Make valued connections. Learn how by connecting with us today.

SOCIAL MEDIA

Does the thought of social media make you break into a cold sweat, or are you energized by the new technology?

Whichever category you fall into, the Success Communications team is here to help.  Social media truly is a new form of word-of-mouth marketing – YOU now have the ability to harness this medium’s incredible power toward building your brand, expanding your business, and attracting the best talent.

Our team of professionals is an established leader in providing cutting edge social networking solutions to a broad client roster. And we can show you how social media will enhance any marketing, sales, and recruitment strategies. We can help you develop a program that engages your audience, in real time. Your network can then be used to share information virally; giving you greater reach than ever before.

We understand social media’s role as a potent business tool – one requiring a consistent approach and comprehensive strategy. We’ll help you develop your plan, build your community, and achieve your goals. So work with our experts to get the most from your social media budget. Together, we’ll begin building a social strategy that’s customized for your organization and will provide impressive results.