Formerly known as The Cherenson Group, which was established more than 50 years ago, Success Public Relations today is a respected leader among full service public relations agencies. Success Public Relations is uniquely positioned to provide individual attention to each of our valued clients. This personalized approach has helped us attract and retain a client base that includes a variety of accounts from diverse fields. All of our clients, regardless of size, have at their disposal an award-winning talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, adjunct professors, and photojournalists.

Michael Cherenson, APR,
Executive Vice President, Public Relations, Success Communications Group
Chair and CEO, Public Relations Society of America


In 2007, Michael Cherenson was named Chair-elect of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. In 2009, Mike assumed the role of PRSA Chair and CEO. Prior to his election, he served as PRSA Secretary and was a three-year member of the organization’s Board of Directors.

Mike’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.

An 19-year industry veteran and the author of three studies on the impact of reputation, Mike is Accredited in Public Relations (APR) by the Universal Accreditation Board and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.

During his tenure on the PRSA Board of Directors, Mike served as chair of the PRSA Advocacy Advisory Board, liaison to the Board of Professional Ethics and Standards and the Public Relations Student Society of America, and co-authored a PRSA study on MBA Programs and their communication curricula. In 2005, Mike represented PRSA and the U.S. State Department and its Bureau of International Information Programs on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference.

An advisory board member to the University of Florida's Department of Public Relations and Fairleigh Dickinson University's Corporate and Organizational Communication Department, Mike is past president of the NJ Chapter of the PRSA, which honored him with its Service Award in 2002. He is a graduate of Ithaca College, Ithaca, NY.

Mike's Blog

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Kurt Praschak, Vice President, Public Relations
A 20-year public relations veteran with expertise in media relations, internal communications, and event planning, Kurt's experience includes clients in the education, real estate, retail, technology, construction, and hospitality sectors. Prior to joining Success Communications Group, he served as corporate communications manager for Panasonic's North American operations. A graduate of Fairleigh Dickinson University's College at Florham - with a degree in Communications/English - Kurt also has experience as a journalist, newspaper columnist, and freelance writer.

Carlyn Perrotty, Account Executive
Carlyn is responsible for providing account management and media relations services to clients in a range of sectors, including retail, real estate, healthcare and transportation. Carlyn graduated from Penn State University’s College of Communications and holds a Bachelor of Arts degree in broadcast journalism, with a minor in communication arts and sciences. A former public relations intern for Success, Carlyn has a strong, varied background in social networking.