You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may simply be trying to change someone’s opinion or vote. Outcomes will vary, the goal is universal … persuasion. The PsyBlog blog, a website about scientific research into how the mind [...]

Social Recruiting: The process of sourcing and recruiting candidates through the use of social platforms and promotional advertising channels by employers and recruiters.  “The rise in social recruiting has allowed both candidates and employers an easier way to find the best match.” Dan Finnigan, President and CEO of Jobvite.  Social Recruiting can provide companies with [...]

We hear that enough that one would think these programs just aren’t worth it. But nothing could be further from the truth. In fact, it is cited as the number one external source of hire for the last eight years running by CareerXRoads. Not bad for something that many recruiters claim has no impact on [...]

It happens for first Friday of every month. The much awaited jobs report is released. On December 7th we heard that unemployment for November had hit a four year low — at 7.7% – while 148,000 new jobs were created. Those numbers beat the experts’ predictions and that’s great news for the economy in general. [...]

Hiring our heroes is undoubtedly a hot topic among recruiters. As a nation, we are making a concerted effort to assimilate our military personnel back into the workforce after so bravely serving our country. Last week we gave you six nuggets to take away with you about veteran hiring. Now, here are five more that [...]

In October KearneyHub.com boasted, “Nebraska officials are launching a new campaign to find jobs for military veterans.” And they are not alone. A huge push has been going on nationwide to get our veterans to work. Even the White House has implemented their all-new Veteran’s Job Bank in beta on their website. The obvious reason [...]

Recently we designed and implemented a strategy for attracting professionals to a targeted recruitment/educational event. Registration, gathered via a web form delivered to those interested through various channels, included the question, “Where did you hear about the event?” In the end, e-mail blasts had dominated the response. It was by a factor of 6 times [...]

In a recent blog post by David K. Williams and Mary Michelle Scott on the HBR Blog Network (Harvard Business Review), the pair provide five great ways to retain your employees: “1. Responsibility. Show your employees you trust them by giving them responsibilities that allow them to grow. Encourage them to gain new skills. Provide ample [...]

Here in the New Jersey office, our Labor Certification, or PERM, advertising division has been very busy. We treat this end of the business like we do everything else – by providing outstanding customer service and the best possible pricing. This starts with understanding exactly what the client needs, and helping find the best media [...]

So what exactly is an employer brand and why is it important to your hiring efforts? So many individuals think of a logo line or a campaign design as the brand. In fact those are options for advertising it. The brand is a company’s image as an employer and is anchored by a strong Employer [...]