You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may simply be trying to change someone’s opinion or vote. Outcomes will vary, the goal is universal … persuasion. The PsyBlog blog, a website about scientific research into how the mind [...]

It’s been said that the industrial revolution replaced some of our muscles … instead of digging a ditch, we could use a machine. And the information age replaced some of our brains … from complex calculations to news and data, information is now at our fingertips. But nothing will ever replace our ability to tell [...]

As a full-service public relations, advertising, and social media firm, we’re often asked to explain the difference between public relations and marketing.  I can’t tell you how many times I’ve sat in our New Jersey office and been asked, “What is public relations?” or “How does PR fit into the marketing mix?” These are also questions I [...]