You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may simply be trying to change someone’s opinion or vote. Outcomes will vary, the goal is universal … persuasion. The PsyBlog blog, a website about scientific research into how the mind [...]

So you can purchase cheap, canned content for your blog.  Granted it’s inexpensive, and it does fill space … but if it’s generic and is already in use by countless other sites, then it’s not interesting, authentic or truly relevant to your business, it’s not likely to be shared or spark a conversation, and search [...]

Compelling and authentic content will help engage your audience, attract attention, drive conversation and help SEO. Publicity and mentions and links on traditional media sites and influential, respected blogs will have a positive and profound effect on your business and improve SEO. But … if you think just pushing out a press release loaded with [...]

Public relations has always been about using communication to engage and connect with people and organizations in order to achieve strategic objectives. Now the buzz seems to be about “Content Marketing,” which has been defined has creating and sharing content to engage, influence and encourage a specific action. Public Relations is content marketing. What’s new [...]

A minute-by-minute breakdown of Google Search activity of last night’s debate shows people are not only watching, but searching in real-time. When Romney told people to visit his Web site they actually did. When Obama called out Romney’s facts as untrue, people looked to confirm the details. When there was a debate over the auto [...]

Social media has changed the world and the way we communicate, but now a State Tech Magazine infographic asks if social media can predict election outcomes. You be the judge: