Success Communications Group we help our clients communicate. Recruitment advertising, public relations, traditional advertising, social networking, association management and interactive Web design are our core services.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Rutgers University men’s basketball coach Mike Rice, Jr., was caught on video being verbally and physically abusive toward his players, including using homophobic slurs (a particularly sensitive issue with the university [...]

You may be trying to sell a product or service, convincing someone to join your company or trying to forge new partnerships. Or, you may simply be trying to change someone’s opinion or vote. Outcomes will vary, the goal is universal … persuasion. The PsyBlog blog, a website about scientific research into how the mind [...]

It’s been said that the industrial revolution replaced some of our muscles … instead of digging a ditch, we could use a machine. And the information age replaced some of our brains … from complex calculations to news and data, information is now at our fingertips. But nothing will ever replace our ability to tell [...]

So you can purchase cheap, canned content for your blog.  Granted it’s inexpensive, and it does fill space … but if it’s generic and is already in use by countless other sites, then it’s not interesting, authentic or truly relevant to your business, it’s not likely to be shared or spark a conversation, and search [...]

It’s true — you really do want your PR firm to say “No” Certainly, you want a firm that collaborates and problem solves and is eager to provide outstanding client service. Your firm should be eager to say “yes” and help you find ways to achieve your goals. Saying “yes” is important. But a willingness [...]

Yeah, yeah … we know the jokes.  We’ve seen the looks on your faces when we tell you we’re from New Jersey. We know how we’re depicted on TV and in the movies. But consider this: We’re among the most ethnically and religiously diverse states, we’re the most densely populated, and the most suburban state.  We [...]

It spreads from person to person. When it strikes, it leads to a host of symptoms, and in some cases it can be extremely severe.  The only way to protect yourself, according to experts, is vaccination,  monitoring your interactions with others,  taking care of yourself in general, and watching your own behavior and that of [...]

It’s something most public relations professionals and firms already know. Brands must be fascinating. Leaders should be fascinating. Sales people need to be fascinating. If you’re applying for a job or promotion, you should be fascinating. Simply put, if you want to be noticed, you need to be absolutely captivating. So … how do you [...]

The New York Times reports that the cycling champion Lance Armstrong is weighing his options on whether or not he should admit to using banned performance enhancing drugs during his cycling career. Armstrong, who has strongly denied the doping charges, was recently stripped of his seven Tour de France titles. The next step is clear. [...]

Unfortunately, harmony doesn’t create headlines, conflict does. Negative news has always been a draw, but now, more than ever, the media is driven by the “Click” economy and sadly, negative headlines drive traffic. The old adage has never been more true — “If it bleeds, it leads.” Add the shrinking news room and overworked journalists, [...]