We hear that enough that one would think these programs just aren’t worth it. But nothing could be further from the truth. In fact, it is cited as the number one external source of hire for the last eight years running by CareerXRoads. Not bad for something that many recruiters claim has no impact on [...]

Compelling and authentic content will help engage your audience, attract attention, drive conversation and help SEO. Publicity and mentions and links on traditional media sites and influential, respected blogs will have a positive and profound effect on your business and improve SEO. But … if you think just pushing out a press release loaded with [...]

Over the past several months, our leaders – in government, business, and non-profit – have been tested. Acts of God, the economy, and unspeakable crimes have required leaders at all levels to step up and serve. And while circumstances, causes and solutions may vary, the one constant is the value of communication in a times [...]

It happens for first Friday of every month. The much awaited jobs report is released. On December 7th we heard that unemployment for November had hit a four year low — at 7.7% – while 148,000 new jobs were created. Those numbers beat the experts’ predictions and that’s great news for the economy in general. [...]

The data’s clear — the real estate market is coming back. Those residential and commercial developers and real estate professionals who grasp the influence of traditional media have historically utilized publicity as part of their marketing mix, but being truly successful in today’s marketplace requires using the entire available PR toolbox. With this in mind, [...]

Public relations has always been about using communication to engage and connect with people and organizations in order to achieve strategic objectives. Now the buzz seems to be about “Content Marketing,” which has been defined has creating and sharing content to engage, influence and encourage a specific action. Public Relations is content marketing. What’s new [...]

Public Relations is all about trust. In fact, several years ago our firm, Success Communications Group, conducted a series of studies on trust and reputation. We found 85 percent of people agree that trust is the most important consideration, even more than political viewpoint, when considering who to vote for, and more important than price and [...]

Hiring our heroes is undoubtedly a hot topic among recruiters. As a nation, we are making a concerted effort to assimilate our military personnel back into the workforce after so bravely serving our country. Last week we gave you six nuggets to take away with you about veteran hiring. Now, here are five more that [...]

Aspects of public relations are currently regulated. The Securities and Exchange Commission (SEC), through its Regulation FD, says when an company “discloses material nonpublic information to certain individuals or entities—generally, securities market professionals, such as stock analysts, or holders of the issuer’s securities who may well trade on the basis of the information—the issuer must [...]

As a past chairman and CEO of the Public Relations Society of America (PRSA), the world’s largest and foremost organization of public relations professionals, I’m keenly aware that professional and trade associations are big business. Associations employed more than 1.6 million people in all 50 states in 2009; 1.2% of the private sector workforce in the [...]