So what exactly is an employer brand and why is it important to your hiring efforts? So many individuals think of a logo line or a campaign design as the brand. In fact those are options for advertising it. The brand is a company’s image as an employer and is anchored by a strong Employer [...]

When children are being schooled on the intricacies of crossing a roadway, they’re often urged to “stop … look … listen.” Turns out, this is also excellent advice for college interns. Since back in 2002, our agency — Success Communications Group — has offered a public relations-focused internship program for collegians, and to date we’ve [...]

Just a few months again, the Public Relation Society of America (PRSA), the world’s largest organization for public relations professionals — and a group I had the privilege of leading in 2009 — spearheaded an international effort to modernize the definition of public relations. The results was the following: “Public relations is a strategic communication process that [...]